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About Us
Your Perfect Day at the Beach: Eat Shop Swim and Play
Experience the ideal blend of relaxation and adventure at The Beach, JBR. With 70 homegrown and global brands, dining, entertainment, and water sports, this laid-back beachfront destination is the place to connect and socialise against the backdrop of the Arabian Gulf.
Your Ultimate Beachfront Playground
Whether you immerse yourself in thrilling watersport activities, feast upon cuisines from around the world by the sea or at Pavilion, indulge in retail therapy, or even catch a movie at Roxy Cinemas. This beachfront paradise caters to your every desire.
Shop & Dine
Explore trendy apparel and enjoy a variety of dining options at The Beach, JBR. With 45 different eateries to choose from, you're sure to find something new to savor by the shore.
Attractions & Entertainment
At The Beach, JBR, visitors can enjoy a mix of dining options, watersports, and unique shopping experiences. This laid-back beachfront destination offers the the perfect day by the sea.
Pavilion
Pavilion is a temperature-controlled venue offering both indoor and outdoor seating with stunning views of the Arabian Sea. Whether you're here for breakfast, brunch, or a lively evening with late-night entertainment, it's the perfect spot to kick back with friends and enjoy your favourite bubbly or cocktail in a relaxed, casual atmosphere.
Merex Investment
Merex Investment is a progressive asset management company that manages City Walk, The Beach - JBR, and J1 Beach, transforming Dubai’s urban spaces into architecturally innovative lifestyle destinations.
