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About Us
Your Perfect Day at the Beach: Eat Shop Swim and Play
Experience the ideal blend of relaxation and adventure at The Beach, JBR. With 70 homegrown and global brands, dining, entertainment, and water sports, this laid-back beachfront destination is the place to connect and socialise against the backdrop of the Arabian Gulf.
Shop & Dine
Explore trendy apparel and enjoy a variety of dining options at The Beach, JBR. With 45 different eateries to choose from, you're sure to find something new to savor by the shore.
Attractions & Entertainment
At The Beach, JBR, visitors can enjoy a mix of dining options, watersports, and unique shopping experiences. This laid-back beachfront destination offers the the perfect day by the sea.
Pavilion
Pavilion is a temperature-controlled venue offering both indoor and outdoor seating with stunning views of the Arabian Sea. Whether you're here for breakfast, brunch, or a lively evening with late-night entertainment, it's the perfect spot to kick back with friends and enjoy your favourite bubbly or cocktail in a relaxed, casual atmosphere.
Merex Investment
Merex Investment is a progressive asset management company that manages City Walk, The Beach - JBR, and J1 Beach, transforming Dubai’s urban spaces into architecturally innovative lifestyle destinations.
